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Start-ups battle for mobile application downloads

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Category: News
Created on 2011-04-01
Written by Daniel Dainty

Twitter was launched as a start-up at the South by Southwest (SXSW) Interactive festival in Austin, Texas in 2007. In 2009, the star of the show was Foursquare.com - another social media player that quickly accumulated seven million users. This year, dozens of start-up companies have flocked to Texas hoping to get their applications on to the mobile phones of trend-setting early adopters. Favoured 2011 debutantes include Scvngr - a location-based mobile app similar to Foursquare - and Instagram - a photo-sharing application for the iPhone which enables people to take photographs and immediately share them with friends through a Twitter-style feed.

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